Marketing for wellness brands
We run marketing for wellness businesses, so the people who need you can find you, remember you, and book you. Microdose works with independent wellness practitioners, product and ecommerce brands, self-published authors, coaches, and retreat leaders.
About Microdose Marketing
Microdose Marketing is owned and operated by Kelly and Mike Raposa, based on the Southcoast of Massachusetts.
Kelly leads strategy, content, and client relationships. Mike handles the technical and analytical side: ads, data, and the occasional custom solution when marketing alone isn't enough.
Before they started a marketing business, Kelly ran someone else’s wellness center. Then her own crystal shop full of sound healing instruments and journals. Now she runs Tiny Invitations in addition to this company, her own self-published journal line. She’s spent years as a coach, a consultant, and the person doing the marketing for all of it.
So when we say we know how to sell what you make, it's because we've made it, stocked it, priced it, launched it, and sold it ourselves.
Who this is for
Independent wellness brands and providers: concierge medical practices, cash-pay NPs, functional medicine, integrative providers, independent therapists, counselors, wellness coaches, Reiki masters, sound healers, yoga studios, retreat centers, crystal shops. People selling retreats, programs, self-published books, courses, workshops, sessions, or resources.
People who got into this because they wanted to help.
Read the blog
Tools + Resources for Marketing Wellness Brands
Replying to a review can break HIPAA, even a glowing one.
This template pack gives you ready-to-use, compliant replies for five common situations, positive, negative, fake, health-detail, and how to ask for reviews at all, plus the golden rule and what never to do.
A free two-page audit of your full funnel, plus a worksheet to work out your niche, freebie, and content.
See where your marketing funnel is strong and where it leaks, across brand, visibility, website, email, and booking. Then use the worksheet to build your one-sentence niche, turn features into benefits, and brainstorm freebies and content. Two pages, made to print and fill in.
A free five-minute self-audit for wellness practices: claims, reviews, privacy, and tracking.
Your claims, your reviews, your patient information, and the tracking on your site all come with rules, and most marketers do not know them. This free five-minute self-audit covers all four, so you can catch your risk before it becomes a problem.
A by-industry claims guide for wellness marketing: the phrases that cross the line, and what to say instead.
The fastest way to get in trouble is sharing a claim you cannot back up, and the rules shift depending on what you do. This in-depth guide covers functional medicine, longevity, coaching, therapy, energy work, supplements, and med spa, each with the phrasing to avoid and a compliant rewrite to use instead.
Ready to figure out what's worth your time and energy?
Some brands we’ve worked with:
A great client testimonial is the most persuasive marketing you own. People trust other people, so a story from someone who felt lost and then got better does more than any tagline you could write. Which is exactly why it is tempting to plaster them everywhere. In wellness, testimonials and reviews are a legal minefield, and it catches careful, well-meaning practices all the time.