You call it growing your practice. We call it our job.
Strategy, copy, and content for wellness brands building something outside the wellness-industrial-complex, with over seven years of expertise.
Nobody gets into wellness dreaming about marketing.
You got into this to help people. To do the work you're good at. Not to spend your nights fighting with Instagram, rewriting your homepage for the fourth time, or wondering why the people who need you can't seem to find you. But you’ve figured out that marketing isn't optional. Your practice doesn't grow on talent alone. It grows when the right people can find you, remember you, and book you.
Most agencies specialize in one thing. We've done all of it, because we've run the businesses ourselves: a wellness center with a retail shop, a crystal shop stocked with sound healing instruments and journals, and now a self-published journal line, on top of years of coaching, consulting, and marketing.
Whether you're a wellness practitioner, a product or ecommerce brand, an author, a coach, or a retreat leader, the specifics change and the fundamentals hold:
For product and book brands, that looks like SEO people can find, email that gets opened, and product or launch copy that sounds like a person wrote it. For authors, we'll track down podcasts worth pitching, help you apply, and market the episode once you land it, then reach out to independent bookstores to set up signings. For retreat leaders, we'll help you plan it, market it, and fill it.
We work across social, ads, SEO, organic outreach, podcast directories, and bookstore outreach, and every engagement starts with figuring out what's worth your budget before we build a thing.
This is for you if
You're a wellness business past the scrappy beginning. It works, people love you, and the marketing needs to grow up too.
You're done being your own marketing department at 10pm.
You've hired help before and felt like a number, or found yourself teaching them your own business.
You want someone who understands the wellness world from the inside, and would never make your work sound like a gym membership.
You want a real person who knows your business by heart, not a dashboard and a report nobody reads.
We work with independent wellness brands and providers. Functional and integrative practitioners, coaches, therapists in private practice, retreat hosts, med spas, reiki masters, sound healers, the people building something real outside the insurance system or running something private alongside it.
The full funnel
People throw "full funnel" around like everyone knows what it means. Here's what it means, and what we handle for your brand.
Get found
Your SEO, content, social, and local presence. The things that make you show up when someone's searching at 11pm for exactly what you offer.
Get remembered
Email, your list, incentives to grow your list, ongoing communications- the steady presence that means when they are ready to book, you're who they think of.
Get booked
Your offers, sales pages, and booking flow. The path from "I'm curious" to "I'm in." Nurturing, education, information, and how clients book.
Get client retention
Rebooking, reviews, referrals. The client you already have is worth more than the one you haven't met. We stay in touch on your behalf and continue cultivating a healthy client or patient relationship
Here's how we run it:
Each quarter we look at what's costing you clients, pick the two or three things that matter most, and we go deep on those. It would be unrealistic to overhaul your entire system all at once so we fix or build each piece until you have a strong funnel.
And we build it around you. Some clients want a big audience and a huge follower count, so we go get it. Some never want to be on camera, so the funnel works in other ways. Your goals, your comfort, your world.
How we work together
1 Month one: we find where it's leaking.
We get into your business, look at where you are at, and we decide together what the first quarter is about. You leave with a solid plan so you know exactly what needs priority
2 Every month
We talk. Not a status update you could've gotten in an email. What's working, what's not, what's next. Between calls, we’re in touch as you need
3. Every quarter: we reset.
We look at what moved, name the wins, and pick the next two or three things to focus on. Your business isn't static, and neither is the plan.
4. Start to finish, you get us.
One team, one point of contact. The people who know your business are the people running your marketing. No handoffs to someone you've never met.
We work with independent wellness brands and providers. Functional and integrative practitioners, coaches, therapists in private practice, retreat hosts, med spas, reiki masters, sound healers, the people building something real outside the insurance system or running something private alongside it.
We're a two-person team that's spent the last seven-plus years helping independent brands grow.
We work with concierge practices, cash-pay NPs, functional and integrative providers, therapists in private practice, wellness coaches, Reiki masters, sound healers, independent wellness practitioners, product and ecommerce brands, self-published authors, coaches, and retreat leaders. The people building something outside the insurance system, or running something private alongside it.
If you're tired of marketing advice that doesn't fit your work or your clients, you're in the right place.
Some brands we’ve worked with:
The Full Funnel Partnership
One offer, because you don't need a confusing menu. I become your marketing person. I run the funnel, we focus each quarter on what matters most, and you get a team that knows your business.
Partnerships start at $3,000/month for the work.
Ad spend, if we run ads, is separate and goes straight to the platforms.
Six-month minimum, so the work has time to build. Then month to month.
One strategy call a month, with us reachable in between.
Two or three priorities per quarter, reset every quarter.
Start with a consultation
Every partnership starts here. A paid consultation where we get into your business, tell you honestly where the leaks are, and we give you an opportunity to do a vibe check.
Consultation cost: $350, credited toward your first month if we move into a partnership
Fill this out and we'll respond within 48 hours on weekdays with next steps.
frequently asked questions
-
Independent wellness brands and providers. Reiki and energy practitioners, sound healers, functional and integrative medicine, coaches, therapists in private practice, retreat hosts, med spas, and the people building something real outside of or on the side of our traditional insurance system. If you're tired of marketing advice that doesn't fit your work or your audience, you're in the right place.
-
Partnerships start at $3,000 a month. Where it lands depends on your business, your size, and what your funnel needs. We figure out the right fit on your consultation.
-
Both have their place. A project fixes one thing. A partnership means I know your business, I'm watching all of it, and we build your growth together over time. It's for founders who want a real collaborator, not just a task handled.
-
No, but you might want to. (lol) There's a six-month minimum to start, because the work needs a little time to build and show results. After that it's month to month. Most of our clients stay for years, so we’re not too worried about the exit.
-
A partnership covers your marketing funnel: getting found, remembered, booked, and keeping people coming back. I don't do branding or logo design, and I point that to people I trust. I focus on copy, positioning, content, SEO, sales pages, email, and the marketing that grows a business.
-
Yep, all over the US. Our work is remote and always has been, so where you're based really doesn't matter. :)