Ever wonder why you keep seeing ads for that pair of shoes you looked at once? That’s retargeting ads in action. Retargeting, also known as remarketing, targets people who’ve previously visited your website but didn’t make a purchase. These ads follow users around the web, reminding them of what they’re missing out on. My personal favorite obsessive retargeting brands? Amazon and Halara. I mean, they REALLY figured this shit out.

You have read like 600 articles on SEO and you still aren’t sure what it is, but that’s fine. Everyone keeps telling you to “make sure you use keywords” and “make sure you do updated keyword research” but you don’t even know what that means. In short, the “algorithm” (aka the tech that determines what to show you) on social apps AND Google both work similarly in that you will be connected with other people who have stuff in common with you.

Running a business as a creative is a full-time job on top of the full-time job of, you know, actually creating. Between the algorithms, content calendars, and oh-so-many platforms screaming for your attention, you might feel like you’ve spent more time marketing your art than making it.

Lead magnets don’t have to feel forced. Create something that aligns with your brand, resonates with your audience, and offers actual value. Whether it’s a free guide, a paid workbook, or a simple checklist, we’ll show you how to create a lead magnet that feels right for your business.

Think blogging is dead? It’s not. Writing for your website is one of the most powerful ways to connect with your audience and attract your ideal clients… especially for artists, healers, and creatives. Here’s why it works and how to get started, even if writing isn’t your thing.

Learn how to create eye-catching titles, choose the best tags, update listings regularly, and stand out from the competition on Etsy. With simple tips, you’ll attract more buyers and grow your shop.

Every week looks a little different here, but one thing stays consistent: we’re always focused on helping our clients make smart, sustainable marketing decisions. Here’s a glimpse into a recent week where we worked with businesses across industries- a tarot business, a music school, an artist, a hairstylist, and two jewelers- each with unique goals and challenges.

Meta (aka Facebook) and Google have been shaking things up again, and this time, businesses in the spiritual, wellness, and creative sectors are feeling the squeeze. If you’re running tarot readings, sound healing, or energy work ads - or honestly, just trying to market your creative business ethically - there are new hurdles you need to know about. And no, it’s not just about saying “the right words.”

These updates are supposed to make ad platforms “safer” and “more compliant,” but for businesses like yours, it often means fewer options and more headaches.

When you’re running a creative business (like selling crystals, handmade art, or offering wellness services) marketing often feels like a necessary evil. You need it to grow, but it can quickly become overwhelming, especially when you’re trying to balance inventory, customer service, and the creative work you actually want to do. That’s exactly how one of our clients, a crystal shop owner, felt when she came to us.

"Will they care as much as I do? Will they actually understand what I need? Are they going to screw it all up?" Trust me, we get it. We’ve had clients who held onto their marketing with a white-knuckle grip because they were convinced no one could possibly care about their business like they do. (Spoiler alert: they changed their minds.) We are also very much this client. It took us SIX YEARS to get our branding done by a professional. And, then, it was like POOF- why didn’t we do this sooner!?

Running your own business can feel a lot like staring at the same painting every single day. You see the colors, the shapes, the tiny details… but after a while, it’s hard to tell if it’s even good anymore. That’s what happens when you’re too close to your own business. You’re not seeing the whole picture and it’s holding you back from growth.

If you’ve ever wondered what goes into running a small marketing studio (or how much really happens behind the scenes) let me give you a glimpse. Running a business is about small, intentional steps that add up to something meaningful.

Here’s what the last 60 days have looked like for us at Swoco Studio, from refining our own business messaging to supporting our clients, aaand building Microdose Marketing™️…

If you're a photographer balancing family sessions, headshots, and branding work, you need more than just pretty pictures. This guide breaks down how to optimize your site for SEO, create content that connects, and make it easy for dream clients to find you. Stop leaving money on the table, and let your website wooooork.

Marketing doesn’t have to feel overwhelming or out of reach. We encourage small, intentional steps that align with your business and energy. Whether you’re reworking your website, brainstorming social posts, or connecting with your audience authentically, this method helps you build a sustainable foundation without burnout.

Sick of feeling like you need to say "yes" to everything in your business? Discover why embracing a “no” mindset and showing up authentically can actually create deeper marketing connections and attract your ideal clients… no perfection required.

This year, I learned that growth doesn’t always come from working harder or doing more. Sometimes, the best ideas show up when you stop forcing them. Stepping back doesn’t mean you’re failing; it means you’re making space for something better to come through. It’s taken me a while to accept that not everything deserves my energy. Just because everyone else is doing it doesn’t mean it’s right for me, or for the people I’m trying to serve.

The future of marketing in 2025 isn’t about doing more… it’s about doing what actually works. From smarter SEO strategies to optimizing video, voice, and podcasts, the key is building a sustainable foundation that connects you with the right audience. Social media alone won’t cut it anymore. Align your marketing with your goals and create content that works for you, even when you’re offline.

We got engaged 2 months after dating, and got married a month later. Atlas arrived 11 months after that. And we have shared numerous business moves with you over the last few years. We’ve always been a little unconventional. People are used to biting their tongue around us- we show up once every 6 months with a big announcement- a new business or a new kid. Well... you are reading this, so you don’t seem to mind.

Ever feel like you’re putting out content but still not quite sure how to capture what makes your brand your brand? Spend some time answering these prompts for yourself- get clear about your brand. Get clear about WHO you are trying to reach. And, then, you could probably turn your answers into content (lol)