Marketing for People Who Hate Marketing.

Ever wonder why you keep seeing ads for that pair of shoes you looked at once? That’s retargeting ads in action. Retargeting, also known as remarketing, targets people who’ve previously visited your website but didn’t make a purchase. These ads follow users around the web, reminding them of what they’re missing out on. My personal favorite obsessive retargeting brands? Amazon and Halara. I mean, they REALLY figured this shit out.

You have read like 600 articles on SEO and you still aren’t sure what it is, but that’s fine. Everyone keeps telling you to “make sure you use keywords” and “make sure you do updated keyword research” but you don’t even know what that means. In short, the “algorithm” (aka the tech that determines what to show you) on social apps AND Google both work similarly in that you will be connected with other people who have stuff in common with you.

Lead magnets don’t have to feel forced. Create something that aligns with your brand, resonates with your audience, and offers actual value. Whether it’s a free guide, a paid workbook, or a simple checklist, we’ll show you how to create a lead magnet that feels right for your business.

Think blogging is dead? It’s not. Writing for your website is one of the most powerful ways to connect with your audience and attract your ideal clients… especially for artists, healers, and creatives. Here’s why it works and how to get started, even if writing isn’t your thing.

When you’re running a creative business (like selling crystals, handmade art, or offering wellness services) marketing often feels like a necessary evil. You need it to grow, but it can quickly become overwhelming, especially when you’re trying to balance inventory, customer service, and the creative work you actually want to do. That’s exactly how one of our clients, a crystal shop owner, felt when she came to us.

"Will they care as much as I do? Will they actually understand what I need? Are they going to screw it all up?" Trust me, we get it. We’ve had clients who held onto their marketing with a white-knuckle grip because they were convinced no one could possibly care about their business like they do. (Spoiler alert: they changed their minds.) We are also very much this client. It took us SIX YEARS to get our branding done by a professional. And, then, it was like POOF- why didn’t we do this sooner!?

Running your own business can feel a lot like staring at the same painting every single day. You see the colors, the shapes, the tiny details… but after a while, it’s hard to tell if it’s even good anymore. That’s what happens when you’re too close to your own business. You’re not seeing the whole picture and it’s holding you back from growth.

If you’ve ever wondered what goes into running a small marketing studio (or how much really happens behind the scenes) let me give you a glimpse. Running a business is about small, intentional steps that add up to something meaningful.

Here’s what the last 60 days have looked like for us at Swoco Studio, from refining our own business messaging to supporting our clients, aaand building Microdose Marketing™️…

Marketing doesn’t have to feel overwhelming or out of reach. We encourage small, intentional steps that align with your business and energy. Whether you’re reworking your website, brainstorming social posts, or connecting with your audience authentically, this method helps you build a sustainable foundation without burnout.

Sick of feeling like you need to say "yes" to everything in your business? Discover why embracing a “no” mindset and showing up authentically can actually create deeper marketing connections and attract your ideal clients… no perfection required.

This year, I learned that growth doesn’t always come from working harder or doing more. Sometimes, the best ideas show up when you stop forcing them. Stepping back doesn’t mean you’re failing; it means you’re making space for something better to come through. It’s taken me a while to accept that not everything deserves my energy. Just because everyone else is doing it doesn’t mean it’s right for me, or for the people I’m trying to serve.